Are you familiar with the challenges and complexities of exiting a contract with Ezoic, an ad management platform for publishers? In this blog post, we will delve into the exit process of an Ezoic contract based on email communications between the owner of Size-charts.com and D. L. , Ezoic Premium Manager. These exchanges shed light on the issues faced and the steps taken to address them.

Introduction

Exiting a contract with any service provider can be a daunting task, and it’s no different when dealing with Ezoic, a company that offers solutions for website monetization and optimization. The owner of Size-charts.com‘s experience provides a case study in the exit process and the complexities surrounding it.

Background

The owner of Size-charts.com found themselves in a challenging situation with Ezoic. Their grievances centered around a decline in traffic and unsatisfactory SEO advice, which led them to consider discontinuing their contract with the company. The owner of Size-charts.com shared their concerns and sought clarity on various issues through email communications with D. L., Ezoic Premium Manager.

The Dispute

The dispute revolved around several key issues:

1. Traffic Decline: The owner of Size-charts.com reported a significant decline in traffic on their website following integration with Ezoic’s platform. They highlighted that this decline had a direct impact on their revenue and questioned the effectiveness of Ezoic’s services.
2. Unsatisfactory SEO Advice: The owner of Size-charts.com expressed dissatisfaction with the SEO advice they received from Ezoic, claiming it was generic and lacked a detailed analysis of their specific website.
3. Impact on Revenue: They contended that ad rates were lower than expected, affecting their revenue. They expected both the site and ad rates to grow under Ezoic’s management, but this wasn’t happening.
4. Server Speed: They also raised concerns about Ezoic’s impact on server speed and questioned whether the use of Ezoic’s LEAP and CDN services could be avoided without affecting revenue.

The Negotiation

Throughout the email exchanges, the owner of Size-charts.com emphasized their willingness to negotiate and find an amicable solution. They outlined three options:

1. A buyout offer of $6,000 to terminate the contract.
2. A change in the contract duration to 12 months with mutually agreed-upon conditions.
3. Continuing the contract with specific conditions, including top-level support on SEO, no use of LEAP or CDN, and efforts to increase the property’s authority.

The owner of Size-charts.com hoped to resolve the situation through dialogue rather than pursuing legal action, emphasizing the importance of cooperation and understanding.

Ezoic’s Perspective

From Ezoic’s perspective, Drew Lawrence highlighted the importance of honoring their contractual agreement and voiced concerns about the breach of contract. Ezoic offered to help resolve the issues by providing additional SEO support and optimizing the site setup. They stressed that reintegration was essential to cure the breach.

However, it’s worth noting that despite the owner of Size-charts.com’s transparent concerns, Ezoic did not appear open to renegotiating the terms or recognizing the disputes raised. Ezoic made it clear that they were prepared to pursue legal action if necessary.

Conclusion

Exiting an Ezoic contract can be a complex process, as demonstrated by the owner of Size-charts.com’s case. The dispute revolved around traffic decline, SEO advice, revenue impact, and server speed. Despite their differences, both parties expressed a willingness to find a resolution and avoid legal action.

Exiting an Ezoic contract can be a complex process, as demonstrated by the owner of Size-charts.com’s case. The dispute revolved around traffic decline, SEO advice, revenue impact, and server speed. Despite their differences, both parties expressed a willingness to find a resolution and avoid legal action.

Due to the stubbornness and threats made during the exchanges, a return to Ezoic seemed needed. This protracted dispute only added to the frustration between the two parties and cast a shadow over the future of their partnership. Inevitably, this ongoing friction could lead to a complete breakdown of the relationship.

Interestingly, the owner of Size-charts.com had already decided to explore alternatives. They were drawn to the customer-focused onboarding process offered by Mediavin, signaling a shift away from Ezoic. This decision highlights the significance of customer experience and open communication in the ever-evolving landscape of website monetization and optimization.